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The American Club historic hotel commemorates 100th anniversary in 2018

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Kohler Co. will celebrate its heritage with centennial events on August 5 and ongoing tributes planned throughout the milestone year at The American Club.

Kohler Co., one of America’s oldest and largest privately held companies and a leader in kitchen and bath plumbing products, will commemorate the 100th anniversary of The American Club with a live concert featuring Grammy-award winning artist Amy Grant on August 5, and additional experiences throughout the year to honor the historic building.

The American Club – now a Forbes Five-Star and AAA Five-Diamond resort hotel – has a storied past dating back to 1918, when it was built as a dormitory for immigrant factory workers of the company. The stately Tudor-influenced red brick landmark featuring a gabled blue slate roof and dormers, is an iconic testament to the American spirit and the company’s pursuit to preserve its links to the immigrant workers who first resided in the building. The renowned property is also recognized by both the Historic Hotels of America and National Register of Historic Places.

“For the last 100 years, The American Club has fittingly represented our company’s commitment to the American dream and dedication to the people living in and visiting this community,” said Christine Loose, Group Director Lodging Kohler Co. “The concept of gracious living and creating a sense of belonging has always been important to the company and our heritage. Guests experience this point of difference firsthand through our well-appointed accommodations, memorable offerings, festive events and gracious Midwestern hospitality.”

Centennial Celebration

Taking place on August 5, the centennial dedication will include a parade, a traditional Kohler ice cream social and keynote comments from Herbert V. Kohler, Jr., Executive Chairman, from the front lawn of The American Club. The highly anticipated celebration will culminate with fireworks and a live performance by Grammy-award winning artist, Amy Grant, at the Kohler Village bowl.

In addition to the rich historical experiences already implemented throughout the resort, visitors can enjoy new and improved historical tributes throughout the centennial year, including:

A new history exhibit in The American Club Library with never-before-seen pieces from the company’s extensive archives that highlight the unique history of the building.

The American Club Historic Facts posters displayed throughout the property, offering visitors a self-guided tour of the property.

The Immigrant – a sculpture created by Artist in Residence Stephen Paul Day – on display in The American Club. Created in the Kohler factory using cast iron, the sculpture depicts a young boy draped in an American flag. The artist was inspired by John Michael Kohler’s story of immigrating to the United States from Austria in 1849 as a 10-year-old boy and is a nod to Kohler Co.’s investment in the immigrant workforce.

The Immigrant Restaurant’s 100th Anniversary seven-course tasting menu pays homage to the restaurant’s thoughtful dining rooms and early Wisconsin settlers: French, Dutch, German, Normans, Danish and English.

Historic Hotel Tours available daily at 2pm led by knowledgeable historians and concierge members.

Schedule and parade route

The parade will begin at the intersection of Highland Drive and Upper Road heading south, (see map below) taking a right onto Orchard Road heading west, a left onto Church Street heading south, a right onto School Street heading west, a left onto Valley Road heading south, a left onto Green Tree Road heading east, a left onto West Park Lane heading north, a right onto School Street heading east, and finally a left onto Highland Drive heading north and finishing at The American Club.

1:00 pm – Parade through the Village of Kohler
3:00 pm – Speech by Herb Kohler on Front Lawn of The American Club
3:30 pm – Ice Cream Social and Activities on Front Lawn of The American Club
4:30 pm – Eddie Butts Band on Front Lawn of The American Club
7:30 pm – Amy Grant Concert at Ravine Park
9:00 pm – Fireworks Display over Ravine Park

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Renovations, expansions & new offerings this year by Destination Kohler

In 2018, Destination Kohler is undertaking numerous renovation and expansion projects to mark the century milestone and, as well as debuting an array of new offerings which showcase its commitment to the overall guest experience, including:

Kohler Waters Spa, one of only 60 Forbes Five-Star spas in the world and an industry leader in hydrotherapy, completes a six-month expansion plan at its flagship location at the Forbes Five-Star and AAA Five-Diamond Destination Kohler. The exciting renovations will include nine new treatment rooms, expansive common space with additional seating around the spa’s prominent relaxation pool and a luxurious bridal suite.

Inn on Woodlake, a boutique hotel overlooking the serene Wood Lake, recently expanded to feature multi-room bedroom suites perfect for groups traveling together, in addition to several new single guest rooms and an updated lobby, atrium and bar space.

The Industry In Action Factory Tour – which begins at the Kohler Design Center’s lower-level history museum of Kohler Co. – is led by dedicated retired factory workers of Kohler Co. and has been enhanced to more accurately reflect the evolution of the company’s manufacturing platforms.

Bold Cycle, a new cycling studio that opened in June at The Shops at Woodlake Kohler near the recently expanded Yoga on the Lake Hot Yoga studios, further exemplifies the resort’s dedication to elevating its all-encompassing wellness offerings.

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