Green Bay, Wis. – Prevea Health is pleased to announce a four-year contract extension with professional athlete, Aaron Rodgers, to support its health and wellness initiatives throughout eastern and western Wisconsin. Prevea and Rodgers began their official partnership in 2012.
This relationship goes far beyond the idea of a celebrity serving as a spokesperson,” said Ashok Rai, MD, President and CEO, Prevea Health. “As one of the most respected athletes in the country, Aaron is truly passionate about improving the health and wellness of our communities. His commitment to our message and his ability to add his own personal twist comes from his own passion of improving the health and wellness of Wisconsin. We are proud to call him a member of the Prevea family.”
Most recently, Prevea and Rodgers launched an advertising campaign called Senses focusing on what healthy looks like, feels like and sounds like – recognizing that it looks, feels and sounds different to each person. In the commercials, Rodgers shares openly how these thoughts, with Prevea, can help people stay in tune with their health and happiness.
“When I think about my legacy and what I want to be remembered for, I want to know that at the end of the day I made an impact on the communities that have meant so much to me,” said Rodgers. “When I think about the past several years and my partnership with Prevea, I am able to look back at all the things we did together that made a difference to people’s health and wellness. We’ve been able to do some pretty incredible things and I look forward to continuing to build on that.”
The commercials air in the Green Bay, Wis. and La Crosse/Eau Claire, Wis. television markets. See links to the commercials on kohler.news.